What is Publicity?
The dictionary’s definition of publicity – “An act or device designed to attract public interest; specifically: information with news value issued as a means of gaining public attention or support. Also: The dissemination of information or promotional material.”
A music publicist is hired as a member of your team to represent you to the media. Media is traditionally defined as editors and writers of blogs, podcasts, newspapers, magazines, and some TV bookers. Some publicists may also cover radio for interviews or live sessions on tour stops.
A music publicist’s job is to liaise with the press. In other words, a publicist establishes working relationships between you and those in the media. These days the media means BLOGS for the most part. You should not expect your publicist to get you a booking agent or gig, a label deal, or any other type of marketing deal. That is what a manager is for. A savvy and well-connected music publicist may be able to hook you up with all of the things mentioned above, but it is not in her job description.